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Fenesta started its retail business in Odisha in the year 2010, out of a showroom located in Bhubaneswar's commercial heart, Saheed Nagar. Since then, Fenesta has experienced a constant vertical growth in the Oriya market. In order to cater to this growing demand of UPVC fitments in Odisha, Fenesta Building Systems has decided to open another showroom in Bhubaneswar.

Bhubaneswar homes, hotels, industries, schools, factories, colleges and hospitals will now have access to UPVC windows at the nearest Fenesta store.Customers no longer have to visit the Saheed Nagar Centre, as an alternative centre will be made available shortly.

All Fenesta UPVC window designs namely Sliders, Casement, Bay, Tilt and Turn, Villa and Combination, and door designs namely UPVC Doors like Sliding, Casement, French and Balcony, will be on display in the new showroom. Along with these, exclusive Fenesta handles, locks, mesh, coupling, glass, colours and finish options will be available for you to glance through.

Demand for UPVC windows has grown tremendously in the past few years. Keeping this in mind, we have installed additional lines fitted with high output machines in ourfactories located at Mumbai, Chennai and Hyderabad.

Our window designs incorporate technologies to provide the best possible insulation from all the weather elements in a coastal zone.

The monsoon resistant windows and doors have a special rain drain mechanism to deflect rain water during heavy rains; also the rain track dam like section stops rain water from seeping in; lastly the sill arrangement deflects rain from a building's face. Odisha being acoastal state experiencing frequent cyclones and unannounced torrential downpours all year round, will be hugely benefitted from these ground-breaking technologies.

All of our innovative designs, new age technology and materials used in our products comply with the established quality standards.

A regular Oriya household faces numerous setbacks, ranging from heavy coastal rains to noisy trafficto the furniture getting covered with dust nearly on a daily basis. All these problems make it extremely difficult to maintain a peaceful and hygienic atmosphere indoors. Moreover, wooden and aluminium windowshave never resolved these issue.
UPVC windows offer a holistic solution for all of these troubles that homeowners constantly face. The benefits are as follows:               

• The designs have been based upon weather conditions that prevail in Bhubaneswar round the year; wind, temperature, construction steadiness, rainfall etc are to name a few. Individual client needs like dust proofing, water proofing and sound proofing are also dealt with.
• The teams comprise of design and engineering experts who will ensure a flawless survey, installation and follow up service.
• International standard methods like silicon sealing between frame and the walls, will ensure a noise resistant without any gaps between wall and window.
• UPVC is a termite proof material which has a maintenance-free life. Simple soap water wipes can work wonders on a UPVC frame.
• Customers are also entitled to pick from an array of glass options. Special requests for variants like smoked glass, have been taken care of in the past.

The company:

Fenesta Building Systems is a premier window and door-manufacturing house.We have successfully installed over a million windows across India and our growth and success are evident with the increased capacity of our manufacturing units located in Mumbai, Chennai and Hyderabad.Fenesta showrooms have been successfully operating in all major Indian cities including one atSahid Nagar, Bhubaneswar, defining Fenesta's first step into Orissa's window market.

Window solutions provider, Fenesta Buildings Systems is expanding its retail business In Gujarat. Spcialising in design, manufacture, installation and service of pre-engineered made-to-order UPVC window and door systems, Fenesta launched its exclusive showrooms in Ahmedabad and Surat. The stores will exhibit the entire range of Fenesta Windows. “There is a growing trend of switch to UPVC window from aluminium to wood windows. The extreme weather conditions in India, especially Gujarat render conventional windows ineffective in terms of sealing from noise, dust and rain and strong winds,” said Hitesh Chauhan, regional head – Gujarat, Fenesta. Part of the Rs. 3,500 crore DSCL Group, Fenesta has an all India set up of 16 sales offices and six factories. Besides, the company has over 100 dealers and six factories. Besides, the company has over 100 dealers spread across the country.

Jaipur, 16th September, 2010: Fenesta Building Systems is India`s largest and first ever window solutions provider, specializing in the design, manufacture, installation and service of precision-engineered made-to-order UPVC window and door systems. Fenesta is an end to end service provider right from extrusion of UPVC profiles to installation of windows. Part of ` 3500 Cr DSCL group, Fenesta has an all India set up with 9 sales offices and 6 factories. Besides, the company has over 100 dealers spread all across the country.
Fenesta Building System, window solutions provider, has opened its showroom on New Sanganer Road. The entire range of windows, including sliders, casements, tilt and turn, bays and combination windows would be showcased in the outlet. The company also plans to have shop-in-shop arrangements with various existing stores dealing in home products for marketing its high-tech UPVC windows.

Of late, retailers are experimenting with a new marketing concept - pop up retailing, where a store pop ups for a few days at a major city or a mall and disappear after creating interest among consumers.
Launch, sell or just promote the products or services at unique destinations and then wrap up as quickly after generating the desired buzz that is- Popping up or Pop up retailing. It is becoming the latest trend with he retailers.
Quite popular abroad, a pop up store or pop up retailing is an innovative marketing concept, where in retailers pop up announced at unique locations away from traditional markets and disappear at the same pace within a few days.
Recently, Nokia India opened its new `pop-up store` at the Forum Mall in Koramangala, Bangalore to showcase its navigation software Ovi maps on Symbian phones. Similarly, Mumbai-based design art studio Obataimu opened a pop up store at Bombay Electric, where it displayed products like yoga chairs, trunks, table-sized backgammon sets, lounge wear, dresses and tops for two months early this year.
Also Fenesta, the Gurgaon-based UPVC window maker adopted this concept where its mobile store would pop up for half-a-day at the offices of architect or builders and later moves to a high-end retail places by the evening.
How it helps
For a nascent category, it is difficult to visualize people walking into a showroom or retail outlets the moment it is opened. At that point, pop up stores help in generating the much desired curiosity around the product or services.
According to the advisory body, Technopak, the concept of pop up retail has been around for a few years, especially in matured retail markets. Primarily used to launch a new product or to sell limited edition of the products or as a pilot run before launching the actual product, the concept is gaining popularity in India.
At Fenesta, it needed a marketing concept where the clients could touch the products to understand its various functionalities. Hence, a retailing concept like popping up fitted the bill. Its Business Head, Sandeep Mathur says, "It allows us to take our showrooms to clients. At the retail end, we are able to attract walk-ins from serious customers by locating the store at a high visibility location like a jogger`s park, market or a mall."
Pop up stores could also be used to promote or educate consumers and drive trial, as Nandita Pal, Global Head for Ovi Maps at Nokia India said, "These are purely for demonstrating our range of devises and not to harness any sales."
Besides earning publicity or generating sales, pop up stores also provide an opportunity to study and test customer behavior. "The responses are evaluated through walk-ins that reflect the awareness we have been able to generate. The number of enquiries reflects the effectiveness in terms of increasing sales footprint and the number of orders converted is reflective of its impact in shortening the sales cycle," added Mathur of Fenesta.
The picture abroad
Globally, many brands and retailers have tried this concept to boost sales, gain market visibility and build a brand. It is believed that Target was the first retailer to start this concept. In an attempt to introduce Isaac Mizrahi`s women collection, Target opened a 1,500 sq ft pop up store at Rockefeller Center in New York in 2003.
Gap Inc. has planned a pop up store between September 9 and October 3, 2010 for its website Piperlime in New York. The store would sell shoes and clothing by brands including Marc by Marc Jacobs, Frye, 7 For All Mankind, AG Adrian Goldschmied and others.
Kouni, the travel company also opened its first pop up travel store in Westfield London, as part of its retail expansion strategy for the next 18 months. They believe that being present at a luxury shopping destination would give them an opportunity to show their aesthetics. However for India they do not have any similar activity said the company`s spokesperson.
Even the retail giant Wal-Mart adopted the concept last April; when it showed its new fashion line Metro 7 in a Fashion Cabana in Miami`s South Beach district, which opened for only two days.
The cost of setting up a pop up store varies between $100,000 and $600,000 a month and market analyst feels that setting up pop up stores is less expensive and tend to attract more attention than a television commercial or a newspaper advertisement could.
After the global recession of 2008-09, the concept of pop up retailing gained more significance. In order to fill empty spaces in strip malls, shopping centers and street level shops, the commercial real estate companies have also embraced this business model of pop up stores. These shopping center owners or mall developers abroad have specialty leasing departments that turn empty space into paying tenants for a few months or rent out kiosk space to retailers.
For retailers, the concept of pop up store has drastically reduced the expenditure cost on rentals. According to a California-based consulting firm, pop up retailing could change the way lease terms are handled over the long term. The scenario would make retailers as the ones holding the cards, for instead of the typical 10-to-20 years lease that retailers sign with developers, they could push for five-year leases.
In conclusion, pulling together a successful pop up store might require hard work but the payoffs are worth it, as Mathur of Fenesta said, "It is a great initiative for developing markets like India. Since, the distances and climate doesn`t allow customers to venture out very easily. We feel it`s of greater interest if we are able to take the showroom to the customers and also shortens the sales cycle."

DSCL to enhance capacity of Hydeabad facility DCM Shriram

Consolidated Ltd (DSCL) is planning to double the production capacity of Fenesta Building Systems, its UPVC windows and doors business to cater to the demands of the growing real estate market.The company is enhancing the capacity of the Hyderabad facility to 100,000 windows from the presentlevel fo 50,000 windows. According to a company statement, it is also adding a new range of technologically advanced UPVC doors and windows to suit Hyderabad climate and weather conditions.

The large subcontinent of India has as much diversity in its geography. The traditional way of building houses are not well suited for the changing climatic situation. This has led to the entry of new equipments and products in the Indian market. Winds of change are definitely blowing across the construction industry in India. From the latest construction equipment to the most innovative construction techniques and materials, everything is now available here.
The major shift that has come across is that the traditional doors and windows that were made up of wood have been replaced by plastic. The demand for the product are high and plastic window suppliers are benefiting from the comparatively low cost of products like UPVC windows, as well as the durability and energy efficiency that plastic units offer.
Fenesta, India’s largest windows solutions provider has responded to the climatic challenges with different innovations. Sandeep Mathur, Business Head, Fenesta Building Systems, says, "Fenesta adds tremendously to the value of a home due to the enormous benefits it brings to a home. These include making the home sound proof, monsoon proof, resistant to strong winds, more sunlight, and energy conservation. At the same time, life of the windows is equivalent to the life of buildings."
When it comes to the latest in materials, UPVC is one name that is being increasingly heard these days. Fenesta has recently introduced two new UPVC products to face monsoon challenges; A ‘Hurricane Bar’ that withstands 245 kmph winds and a ‘Rain Track’ that prevents the ingress of rainwater. These unique monsoon-proof features (in the Fenesta Series 3000) are a vast improvement on the face drainage mechanism in conventional UPVC windows.
The company has engineered innovations like rain tracking, still arrangement and gradient slope windows to keep the rain out. Talking about new range of products, Sandeep Mathur says, "Fenesta windows are specially engineered to suit the needs of Indian market – the windows can withstand torrential rains and high speed wind which makes them ideal for high rise buildings and heavy monsoon areas."
But the Indian weather is too uncertain. So will the monsoon proof windows have enough market? Is this move by Fenesta in the right direction? To this Sandeep says, "We are the windows experts of India. Our windows are designed for various extremes of India’s climate including torrential rains. The monsoon proof solution is ideal fit for coastal areas where rains are accompanied with strong winds."
Seeing the increasing demand of doors and demands of UPVC doors and windows in India, the company plans to expand the number of showrooms in metros and also plans similar set-ups in tier 2 cities as well. Talking about the synergy with its consumers, Sandeep Mathur says, "Changing home windows is a hot new idea in home improvement and renovation. Fenesta’s exclusive sales outlets across the country will help us immensely to take our UPVC windows brand closer to the end customer."
Windows are no longer an object to fill the openings in the Building envelope. Today`s windows are expected to perform various functions such as letting in light, keeping out heat/cold, noise attenuation, as well as being aesthetically attractive, needing lower maintenance and using energy saving/efficient materials/processes in place of scarce/energy efficient conventional materials.
The investment in construction accounts for nearly 11% of India`s Gross Domestic Product (GDP) and nearly 50% of its Gross Fixed Capital Formation (GFCF). 65% of the total investment in infrastructure in this segment over the financial year 2005 to 2010 is estimated at US$124.65 billion. Assuming Indian population of 100 crore and an average of 5 persons dwelling unit and an average weight of 44 kgs of PVC Doors and PVC Windows per dwelling unit with a market penetration of 3%, the estimated potential of PVC Doors and Windows would be 3,00,000 pa.
India still remains a price sensitive market. To this Sandeep says, "We believe in providing a quality product, suited to India`s climate and produced as per international standards. We target the vast middle class of India that is taking to housing as their favorite durable. Our clients like to continuously improve their homes. Fenesta gives them an option to get a lifelong solution that adds to the value of their homes. Hence we haven’t faced too many price problems."
Well! If we talk about Building Construction front, this is the most opportune time for entrepreneurs to get into UPVC. According to the Long, Kenneth World Windows and Doors Study, the market size for windows and doors in India was pegged at approximately Rs.12, 000 crore during the time of the study. The market has been growing at a healthy rate of 10 percent annually, which translates into huge business opportunities.

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Gujarat is the all-new pit stop for Fenesta's retail chain expansion movement with Ahmadabad and Surat becoming the nerve centers for that market.

All our outlets carry a full range of our UPVC products, i.e., Sliding, Casement, Tilt and Turn, Bay and Villa and, the UPVC doors like Sliding, Casement, French and Balcony.

And exclusive 'shop-in-shop' arrangements have been made in these Fenesta outlets where several lifestyle companies have partnered with Fenesta to display their line of products alongside our product offerings.

Why Gujarat?
Fenesta Building Systems specialises in innovative window and door solutions for Indian homes. The range of UPVC fitments in this product chain are loaded with the latest international techniques that have been effectively tweaked to best suit Gujarat's harsh weather conditions.

• For a few months every year, both Surat and Ahmedabad, face heavy rains. This sort of torrential rain can be kept at bay with our monsoon-resistant windows that are integrated with a Sill arrangement and a 'rain drain ' technique for medium rain affected areas. The 'rain track mechanism' is meant for torrential downpours.
• Thermal insulation by Fenesta windows is very effective during Ahmadabad's summers leads to lower energy consumption hence lower energy bills.
• Even though your house is located near a noisy cum dusty Surat street, there is no room left for this dust to settle indoors; an innovative air tight seal in Fenesta windows saves your day in Surat. Moreover, these double sealed UPVC windows have a multi point locking system that wards off unwanted hustle bustle, hence securing a quiet ambience for you to enjoy indoors. If you have double glazed glass as a part of your windows, then you can attain highest quality noise insulation.

Fenesta building systems has entered into Surat with the inauguration of its high-end store in city, on Monday. The store will deal with design, manufacture, installation and service of UPVC window and door systems. Hitesh Chauhan, regional head of the company said that growing trend towards UPVC windows, would help Fenesta create a base in the city. Company aims to achieve 15% market share in the first of operation.

Kanpur, 6th September, 2010: Fenesta Building Systems is India`s largest and first ever window solutions provider, specializing in the design, manufacture, installation and service of precision-engineered made-to-order UPVC window and door systems. Fenesta is an end to end service provider right from extrusion of UPVC profiles to installation of windows. Part of `3500 Cr DSCL group, Fenesta has an all India set up with 9 sales offices and 6 factories. Besides, the company has over 100 business associates spread all across the country
The Fenesta range offers latest styles like Slider-Casement combinations and Tilt & Turn windows. This is in addition to the design options of Sliders, Casements, Bays, Arches and French doors in the existing range. Besides, these windows can be assembled in large sizes to get a wider and unrestricted view. House owners on busy streets can take advantage of the triple sealing system to completely obliterate noise and dust. Last but not the least, with the use of Fenesta windows, there are huge savings on energy as they bring down air conditioning bills and require very low maintenance.
Fenesta is expanding its business associates` network across the country, including major cities of Uttar Pradesh. The latest addition to this expansion is the Showroom at Kanpur which would exhibit the entire range of Fenesta Windows including sliders, casements, tilt and turn, bays and combination windows.
Fenesta`s Business Associate at Kanpur, Ananth Glass Emporium Pvt. Ltd was established in 1990,. (Formerly known as Ananth Glass Emporium) is a large key enterprise which focuses on selling glasses, Aluminium Doors and windows for Houses, Shops, and Showroom etc.Fenesta UPVC windows are made up of materials that do not deplete precious natural resources. Fenesta`s eco-friendly concept is now a huge rage among people looking for houses with unique, stylish and user-friendly architectural designs. After receiving widespread acceptance in the global markets, this environment friendly new-age concept by Fenesta has already stormed the housing sector in India in a big way.

New-age solutions for high-rises

A look at the Fenesta Building Systems by RANJANI GOVIND

When you are in, you should keep the world out, says the catch line of Fenesta Building Systems dealing with UPVC Window and Door systems which has its fabrications suited for individual homes, high-rises and commercial office spaces.That the world can be shut for the insiders is a matter of pride for the company as its materials and technology boast of perfect sound, air and water proofing."This is a window material formulated without needless gaps, keeping away strong winds that create a whistle or aneerie sound," says Ajay S.Shriram, Chairman and MD of the parent company DCM Shriram Consolidated Ltd, who unveiled a new reange of monsoon-proof and wind-resistant windows recently, an original designed collection completely manufactured in India.
So, house owners or offices in busy streets can take advantage of the triple sealing system in the windows to completely obliterate noise and dust. "Furthermore, the contemporary designs provide unrestricted view and this could be a boon to high-rise penthouses too," feels Ajay. "Condominium dwellers can effectively counter high-pressure winds and rains. It is precision-engineered to withstand wind loads up to 3000 Pa (249km/h) fitted with a special hurricane bar handle that makes it structurally strong."

Raintrack

A raintrack that is provided at the window system drains water outside, preventing any spillage indoors.And in areas where rain is not intense,there can be simpler features for draining water from tracks, including a sill arrangement that sheds water off the face of the building. And to help bring in the green-building effect the windows shut up so tight, it seems as if the system works with a conscience to bring down A/C bills too, he quips.
Fenesta 95 per cent strength is derived from galvanised steel reinforcement, inserted in the UPVC profiles. It uses imported hardware from Roto. Multi-point locks are for added safety and a good range of standard accessories such as fibre-glass fly screen mesh,trims,weather boards,sills and connectors can be added as per one need and preference.
In addition,says,arches,and French windows can be created as the material has the flexibility of aluminium. Many varities of glass can also be accomodated to bring in more thermal and acoustic performance,say the experts at Fenesta.
Design options such as sliding,casement,combined sliding and casement,and tilt and turn can be made to order.The largest sash size possible for a Fenesta sliding door would be adequate to cover length of a huge balcony running the length and breadth of the wall."But static windows and doors can be manufactured to any size," says Ajay, even for a 100-storeyed building."Our windows have arrived earlier!" he says. UPVC is a widely used technology in South-East Asia and China.
In Europe,over 70 per cent of the windows and doors in the replacement market see UPVC.They are weather-enduring,do not discolour,fire retardent, termite proof and aesthetically pleasing too since they are plain and non-dramatic.Technology brings in contemporary features for comfortable living.If you have the purse,go ahead,open your windowsto the new world of expertise. Call 41231552,41231553,9845071524 for details. Visit www.fenesta.com

Fenesta to up Hyd capacity BS REPORTER Hyderabad, 19 June Buoyed by the response to its UPVC (unplasticised PVC) windows and doors business in Hyderabad, Fenesta Building Systems (FBS) is planning to double the installed capacity at its Hyderabad unit to one lakh windows per year. FBS is a division of the Rs3,000-crore Delhi-based DCM Shriram Consolidated Limited (DSCL). Post the Hyderabad expansion, the companys overall windows manufacturing capacity from its five fabrication units in India - Bhiwadi (Rajasthan), Mumbai, Bangalore, Chennai and Hyderabad-will cross the four-lakh mark. "The present expansion move is backed by the expected growth of at least 100 per cent in the Hyderabad real estate market in the coming years," DSCL chairman Ajay S Shriram stated in a presss release on Tuesday. FBS caters to major builders like Aparna Builders, Ashoka Developers, IVRCL, Skil Group and Nivee Properties through its Hyderabad unit. The company is also adding a new range of technologically-advanced UPVC doors and UPVC windows to suit Hyderabad climate. The products will be displayed at an exhibition, scheduled to be held here from June 22-24.